June 3, 2020
According to a survey conducted by Condé Nast Traveller India, Maldives ranks top as the dream luxury destination to visit post Covid-19.
1 min read
Indian market is one of the biggest emerging markets for Maldives in 2019, as arrivals recorded an 83.5 per cent growth to reach 166,015 from 90,474 In 2018
According to a survey conducted by Condé Nast Traveller India, Maldives ranks top as the dream luxury destination to visit post Covid-19.
Indian market is one of the biggest emerging markets for Maldives in 2019, as arrivals recorded an 83.5 per cent growth to reach 166,015 from 90,474 In 2018. This substantial influx from India has occurred primarily due to newly eased connectivity flights from major cities in India to Maldives. In addition to the sheer emphasis given by national carriers of two countries, popular budget airlines such as Go-Air have also started scheduled fights between two countries resulting in, double digit figures in arrivals year on year.
Thanks to some of the well-known Bollywood celebrities, Maldives is becoming one of the most sought after destinations in India. In recent years, Maldives has attracted major Bollywood superstars namely, Shahrukh Khan , Saif Ali Khan, Kareena Kapoor, Hrithik Roshan and many more. As Bollywood and its stars are an integral part of India, these celebrities have huge fan following in a population of more than a billion people. Since the spending power of Indians increases over the years, the demand for luxury resorts also increases, seeing a bolstering the influx of high-end tourists to major luxury resorts in Maldives while budget resorts maintain a steady arrivals from Indian market.
It is expected to see a healthy growth of Indian market Post-Covid-19, as the Maldives is undertaking aggressive promotional campaigns in major source markets including India.
